There is as much to learn from his history as from his way of looking at design. We visited the studio of this master of corporate identity design to learn a little more about him and his creative process. its beginnings Mario's connection with illustration was very early. He came from the hand of his father who was an architect and had his studio on the ground floor of Real Estate Photo Editing of his house in Córdoba, Argentina. Every day, Mario went down to that studio to draw. His biggest inspiration was cars and comics. But, although his father fed his passion when, years later, Mario told him that he wanted to dedicate himself to the art of making comics, as they call the format in Argentina, he recommended that he study a career that contemplated the discipline and that would also provide him with more formal training. This is how he entered the Faculty of Architecture in his hometown. The universe of Mario Eskenazi in Spanish graphic design 4 Design for the Barcelona metro.
The 1960s were just beginning and, in Latin America, a career as a graphic designer did not exist. Mario would discover the discipline as such, through the magazines of the time that he found in the faculty library. But, although very soon he realized that this was what he wanted to do, given the lack of options, he understood that the training that the Architecture degree gave him was valuable enough to take advantage of it and meet interesting people. In fact, it was through that same career that he met one of the only two graphic designers there was at that time, who was the partner of one of his classmates: Miguel “Cachoíto” De Lorenzi. Thanks to him, Mario began to work in the design team of the Radio and Television Services of the UNC. His first job was a plate for a television channel, that is, designing the title of a program. The universe of Mario Eskenazi in Spanish graphic design 7 Design for the Barcelona Metro.
To Barcelona The most radical change in his life came when his work at the channel abruptly ended. It was because of one of the military coups that took place in Argentina in the 1960s. In this context, Mario and his family decide to go into exile in Barcelona, a city where Mario could study the specialty he longed for. The beginning, however, is not encouraging: Mario did not pass his entrance exam. “When I tried to enter the Graphic Design degree in Barcelona, they told me that I was a very small-town boy, and that perhaps I would be better off in the fields chasing little birds!” he recalls. Design for the Barcelona City Council. The universe of Mario Eskenazi in Spanish graphic design 11 Design for the Barcelona City Council.