The combination of content paid ads and direct contact - adapted to the specific target group - makes account-based marketing so effective! Zoran Katic Managing Director of Pluspulso GmbH Who is Account Based Marketing suitable for? In principle ABM is suitable for any company that wants to make its marketing and sales activities more targeted and individual. Initially it doesn't matter what sales you make what industry your target customers work in or the size of your marketing budget. However there are some considerations you should keep in mind when implementing ABM strategies. The use of ABM is therefore particularly worthwhile if the following points are met.
You usually have a comparatively high turnover per customer or key account You have a genuine interest in helping your accounts with pain points and challenges You Latest Mailing Database attach great importance to a stable trusting customer relationship often with a single contact person per customer You regularly up- and cross-sell The decision-making processes at your customers can often take longer Furthermore certain business models or products also benefit from ABM: Let's imagine a company producing a special seal for a certain type of vehicle then it makes sense that this company would exclusively target manufacturers sellers or workshops of this type of vehicle with campaigns mailings and Co want to address.
ABM is very suitable for niche products. It is of course the same the other way around. Large automobile manufacturers are also dependent on their suppliers and their quality. If for example certain parts are required for a new model there is often an invitation to tender so that only the best parts are used in the end. For this reason a personalized marketing strategy can also be worthwhile for the big player who is specifically looking for manufacturers of a niche product. ABM is also suitable for all company-related services.