Of this tool is the high segmentation of the public that will see your ad. Facebook manages to accomplish this feat with the help of the users themselves: in the end, most people fill out their profile on the network with great wealth of details. In this way, you can determine in your ad, factors such as gender, location (city, state, country), age, Chinese American Phone Number List relationship status (which can be used if the public's marital status is a relevant factor), profession Chinese American Phone Number List and even personal interests. . In fact, Facebook Ads simplified the segmentation task, with the resource “lookalike audiences”, that is, “similar audiences”.
That resource allows advertisers to upload information about active customers from their system to Facebook. So, Facebook applies filters by combining the information. The result is that the ads produced will reach users with a Chinese American Phone Number List profile similar to that of the company's customers, increasing the chance of success. Another feature of Facebook Ads is the visual factor. Images and videos can be used in ads, making Chinese American Phone Number List them better integrated into users' news feeds. Therefore, the result is smoother and, at the same time, more persuasive than text-only ads.
Facebook Ads can work with payments for clicks or views. Pay per view, also known as CPM (Cost Per Thousand), is made every thousand displays of the ad. To finish, there are two different types of ads on Facebook that you need Chinese American Phone Number List to know: Sponsored Story: A type of ad that is shown to the friends of people who Chinese American Phone Number List already follow your Page. This option shows the interactions that users are having with your Page, such as sharing a post or voting in a poll.